Digital = The Best Choice For Advertising Cannabis.

Cannabis still remains a schedule 1 narcotic. That in itself makes things difficult for entrepreneurs looking to reach out to new clients and establish themselves in a potential and effective industry.

Though many have become succesful in states like Colorado, Oregon, California, and Washington, the ability to reach out to others is limited by the legalities of most states. Like ciggarettes, cannabis businesses aren’t allowed to promote themselves through television. The main focus for many is print, but print is expensive.

Word of mouth was the original advertisers for those looking to relax, but now cannabis has focussed itself in an established, billion dollar industry that seeks to continue its growth to other states.

According to Marijuana Business Magazine:

“About 80% of what you can do in the advertising world is locked off from the cannabis world,” Darran Bruce, the owner and founder of Independent Alternative Media in Seattle, said.

Denver-based Iris, for example, only gets about 50% of its revenue from the cannabis industry, while Seattle’s Independent Alternative Media only gets about 25% of its business from marijuana.

“It’s constantly growing,” said Bruce, adding that his company’s revenues from the cannabis industry have been steadily increasing.

So where can they turn to obtain financial growth?

The answer is digital. Digital has the monitorization that television and print simply don’t have. Social media, for a significantly low cost can bring the reach you need. It provides the metrics that allow you to see how many people your ad is reaching as well as give’s companies insights as to better evaluate who they are reaching out to.

Now, there are some barriers to using social media to advertise your canna-business. Facebook’s strict guidelines provide very limited advertising space even for medicinal uses. But for hemp-based products such as clothing, paper, and various other utilities that come from the hemp plant, the options are slightly more relaxed.

Other than Facebook, social media sites such as Instagram, Snapchat, Tumblr, and Pinterest have no real censorship in regards to the advertising of cannabis products. The key here is that, with digital, there will always be a successful re-routing of information. If you dam a river, water will always move around it.

Why Portsmouth Is The Best Place To Open Cannabis Shop.

Portsmouth, New Hampshire is a small town located just across the border from Maine.

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It’s community, views, and respect for artisans, make it the most productive and respectable city In New Hampshire. To say it bluntly, it’s progressive.

New Hampshire has an issue with cannabis. The issue isn’t a result of the users, but a result of the law that still has the potential to ruin the lives of many who reside here. The punishment that affects people the most is the ability to arrest and jail residents for up to 1 year or face a fine of up to $2,000 dollars. New Hampshire is the only state in New England that hasn’t lessened the burden of this law.

For legalization, we should look to Maine for an appropriate reaction to legalization. In the city of South Portland, a bill was passed to give adults the ability to carry on them up to 2.5 ounces of cannabis without facing the harsh penalties that New Hampshire still burdens its citizens with.

That is where Portsmouth comes in. Portsmouth, with its small community and more relaxed view on cannabis, has become a hubspot for many young adults looking to reap the benefits of a weekend nightlife without the issues stemming from places like downtown Manchester, Nashua, or Concord. With its attractions, its cobblestone sidewalks, and effectively progressive ideologies, Portsmouth seems like the most effective area to show the state that cannabis users are more coherent and respectable with the freedom to obtain, smoke, or ingest cannabis.

Now, the state has passed a bill giving residents the ability to obtain medical cannabis, but the laundry list is small, and even though we now have people utilizing these benefits for self-medication, the state hasn’t taken kindly to those who qualify and have obtained the right to access it.

With 62% of New Hampshire residents in support of legalizing cannabis and 73% in favor of decriminalization, it appears that the vast majority of citizens in this state are not in favor of keeping these laws in place.

The House of Representatives has also voiced themselves as pro-pot by having most bills pass the house, but get stopped at the desk of Hassan and Ayotte. If there was any consolation as to where New Hampshire can start increasing its progressive “free minded” values, it would be in the City of Portsmouth.