Why the Internet kicked Mainstream Media’s Ass.

***Disclaimer I am not a 50 year old man trying to relive his glory days.

Its difficult to pin point exactly the direction the music industry is heading in the near future. With the internet becoming the #1 place to find music, all other media has inevitably taken a back seat. As I mentioned in my last post, radio plays the songs of the highest bidder as does most other main stream music outlets. When Rock and Roll became the thing old people listened to, the station I worked at took a hard hit. If you listened to it today, you would hear almost all the classic played over and over. Its not the worst thing, but music has moved on since then.

With the ever growing ability to access all music with the click of a button, we have noticed a shift in what music has to offer. There are a lot of Music purists out there who will always call out new music and say it sucks and to those people…cool dude. If you think AC/DC belongs in every party playlist, theres a reason you’re not invited to many.

Why do we think the older music was better? Was it because back then, we recognized music ability? Im sure to a lot of people, yeah, but the real reason is that back then, bands had a staple in new media. Television was still black and white when The Beetles became famous. Nobody had things like Pandora so whoever was the biggest bidder had, like, two places to go: Radio and Television.

Bands like The Doors had the golden ticket to solidify their place in History and music. When they performed “Light My Fire” on The Ed Sullivan Show, everyone at the time lost their shit all because the band decided to say “higher” on television. Nowadays musicians have to saturate themselves in ridiculous antics to keep the attentions of younger generations or else they lose their relevancy. Whenever Miley Cyrus takes stage now, she has to wear some stupidly ridiculous outfit just so people can relate to her personality and less about the music that her dad makes.

NEW YORK, NY - MAY 13: Miley Cyrus performs at the Adult Swim Upfront After Party at Terminal 5, May 13, 2015 in New York City Credit: Walik Goshorn / Retna Ltd./MediaPunch/IPX
What even the fuck is you?

Now that Ive taken my stab at modern music, I will digress. The music industry has taken a hit with my generation not wanting to pay for music. Sure, some will, but most will just hear a band, go to some torrent site and download their discography. Musicians have taken a back seat to wild antics and show versus actually appreciating music.

With that in mind, countless musicians have looked toward other means to get their music out there. This is where the internet comes in. The internet offers musicians who would likely not fit the bill in mainstream to play and perform the music they want. It puts them in control as well as puts the listener in charge. Radio and television will play music they think works for you, while it is the other way around for the internet.

This one inherent virtue is why you hear shit on TV and not on your computer. There are only so many times I can hear Sublimes “What I Got” before I feel like I am playing into the sedated “Chillax, bro” mentality of most middle class white teenagers thin that wearing Rastafarian colored clothing makes them cool.




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